Education on the Use of Instagram as a Branding and Promotion Media for Students of SMK Wijaya Kusuma Surakarta

Abstract

The development of information and communication technology has encouraged significant changes in marketing strategies, shifting from conventional methods toward more effective and efficient digital marketing approaches. One of the social media platforms widely utilized for branding and promotional activities is Instagram. However, the knowledge and skills of vocational high school students in utilizing Instagram as a branding and promotion tool still need to be improved to support their readiness for the professional world and entrepreneurship. This community service activity aimed to provide education for students of SMK Wijaya Kusuma Surakarta regarding the use of Instagram as a medium for digital branding and promotion. The implementation methods included material presentations, interactive discussions, demonstrations of Instagram features, and practical activities in creating attractive promotional content based on digital marketing principles. The participants were students of SMK Wijaya Kusuma Surakarta who had an interest in digital marketing and entrepreneurship. The results of the activity indicated an improvement in participants’ understanding of branding concepts, digital promotion strategies, Instagram feature utilization, and effective content creation techniques to increase audience reach and engagement.