Jurnal Pengabdian Masyarakat STIE Surakarta

Strengthening Tourism Human Resources Competence Through Cleanliness, Health, Safety, and Environmental Sustainability Training

2026-05-11T15:14:39+00:00

This community service activity aimed to strengthen tourism human resources competence through Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) training for Micro, Small, and Medium Enterprises (MSMEs) in Sobokerto Village, Boyolali. The activity was motivated by the growing tourism potential of Cengklik Reservoir, which has encouraged the development of community-based economic activities through MSMEs, yet has not been fully supported by an optimal understanding and implementation of CHSE standards. The implementation methods included observation, counseling, demonstrations, direct practice, and periodic mentoring for participants. The training materials covered business cleanliness, health and hygiene, work safety, and sustainable environmental management. The results showed an increase in participants’ understanding and skills in implementing CHSE principles in their business operations. In addition, the activity also increased MSME actors’ awareness regarding the importance of clean, healthy, safe, and environmentally friendly business services in supporting local tourism development. The implication of this activity is the improvement of MSME service quality and the creation of a more competitive and sustainable business environment.

Assistance in Product Packaging Translation for the Expansion of Hei Food SMEs

2026-05-21T13:17:18+00:00

This community service activity aims to assist Hei Food SMEs in translating Heicho chocolate product packaging from Indonesian into English to support international marketing readiness. The assistance was conducted because the language used on product packaging plays an important role in global marketing communication and foreign consumers’ understanding. The methods used in this activity included direct observation of the products and production process, collaborative discussions with the SME owner, identification of ingredient terms and product slogans, and joint evaluation of the translation results. The activity was carried out gradually through a process of linguistic and cultural adaptation to ensure that the packaging content could be understood by the international target market. The results of the activity show that the assistance helped the SME prepare more communicative bilingual packaging suitable for global market needs. In addition, the mentoring process increased the owner’s understanding of the importance of translation, international branding, and cultural adaptation in export product marketing. This activity contributes to improving the SME’s readiness to expand its market reach and strengthen product competitiveness in the international market.

Education on the Use of Instagram as a Branding and Promotion Media for Students of SMK Wijaya Kusuma Surakarta

2026-06-09T14:06:52+00:00

The development of information and communication technology has encouraged significant changes in marketing strategies, shifting from conventional methods toward more effective and efficient digital marketing approaches. One of the social media platforms widely utilized for branding and promotional activities is Instagram. However, the knowledge and skills of vocational high school students in utilizing Instagram as a branding and promotion tool still need to be improved to support their readiness for the professional world and entrepreneurship. This community service activity aimed to provide education for students of SMK Wijaya Kusuma Surakarta regarding the use of Instagram as a medium for digital branding and promotion. The implementation methods included material presentations, interactive discussions, demonstrations of Instagram features, and practical activities in creating attractive promotional content based on digital marketing principles. The participants were students of SMK Wijaya Kusuma Surakarta who had an interest in digital marketing and entrepreneurship. The results of the activity indicated an improvement in participants’ understanding of branding concepts, digital promotion strategies, Instagram feature utilization, and effective content creation techniques to increase audience reach and engagement.

Simple Inventory Management Guidance for the Maison Momotaro Bakery MSMEs

2026-05-26T11:17:23+00:00

This community service program aims to optimize the managerial capacity of the Maison Momotaro Bakery MSME by strengthening a simple inventory management system. The main challenges faced by the partner stem from an unstructured conventional stock-recording mechanism, which leads to the risk of data discrepancies, raw material inefficiencies, and operational cash flow constraints. To address these issues, the implementation method was carried out systematically through four main stages: problem identification through observation, education on inventory management literacy, assistance in developing inventory tools, and periodic monitoring and evaluation. The results of the intervention demonstrate a significant improvement in partners’ understanding of the importance of inventory control for business resilience. Currently, partners have been able to implement an organized system for recording inventory transactions and conduct periodic inventory reconciliations to mitigate the risks of stockouts and the accumulation of unproductive inventory. Comprehensively, this community service initiative has made a tangible contribution to enhancing production effectiveness and business management efficiency. This success serves as a strategic foundation for Maison Momotaro Bakery in building a more professional, measurable, and sustainable operational system for the future.

Entrepreneurship Training as an Effort to Improve Work and Business Readiness of Students at SMK Wijaya Kusuma Surakarta

2026-06-09T14:10:12+00:00

Work readiness and entrepreneurial capability are essential competencies that need to be developed among vocational high school students in facing increasingly competitive job market challenges. However, some students still experience limited knowledge and skills related to entrepreneurship, particularly in identifying business opportunities, developing business plans, and building an entrepreneurial mindset. Therefore, this community service activity aimed to improve students’ work readiness and business preparedness through entrepreneurship training for students of Wijaya Kusuma Vocational High School, Surakarta. The activity was conducted at the Hall of STIE Wijaya Mulya and involved students from Wijaya Kusuma Vocational High School as participants. The methods applied included material presentation, interactive discussions, case studies, and simulations of simple business plan preparation. The training materials covered entrepreneurship concepts, business opportunity identification, business model development, marketing strategies, and the development of entrepreneurial character and motivation. Evaluation was carried out through participant observation and questionnaires before and after the training. The results showed increased understanding of entrepreneurship concepts, improved ability to identify business opportunities, and stronger motivation to become entrepreneurs or enter the workforce.

Improving Graha Tiara Minimarket Operational Management to Boost Local Retailer Competitiveness

2026-06-09T11:23:49+00:00

Minimarket Graha Tiara is a local retail MSME in Palembang facing intense competition from national modern minimarkets. The partner's primary problems include limitations in implementing structured operational management, inconsistent service quality, sub-optimal store layout, and reactive decision-making. This condition potentially reduces business competitiveness. This Community Service (PKM) program aims to assist the partner in restructuring operational management to enhance local retail competitiveness. The method employed a qualitative approach based on strategic management through observation, in-depth interviews with the owner and five employees, and supporting documentation. The service action was realized through direct mentoring, consisting of structured operational management socialization, formulation of simple Standard Operating Procedures (SOP) for customer service and store management, and discussions on rearranging the store layout. The results showed an increase in the partner's understanding and commitment to implementing the recommended operational strategies. These operational improvements include enhancing customer service quality, consistent SOP implementation, restructuring showcase layout for convenience, and strengthening the owner's strategic decision-making role. In conclusion, this mentoring strategy drives transformations toward structured operational governance, contributing significantly to building a competitive advantage and sustaining local retail businesses.

Strengthening Financial Technology Literacy for the Young Generation in the Digital Economy Era

2026-06-09T14:12:30+00:00

The development of the digital economy has increased the use of financial technology (fintech) among young people. However, high access to digital financial services has not been matched by adequate financial literacy, which potential lead to consumptive behavior and misuse of fintech services. This community service activity aims to improve students' financial technology literacy through a participatory-educative approach. The methods used include socialization, workshops, and focused group discussions (FGD). The results of the activity show positive dynamics during the mentoring process, marked by increased active student participation and changes in mindset regarding the use of fintech. In addition, social changes occurred, including increased knowledge, more critical attitudes toward digital financial risks, and more rational financial behavior. This activity also successfully fostered a new awareness among students that fintech is not only a tool for transactions but also a means of managing finances productively and responsibly. Thus, strengthening financial technology literacy has proven effective in encouraging the transformation of young people's financial behavior towards readiness to face the digital economy era.

Moringa Leaf-Based Food Product Innovation Training to Strengthen the Community's Creative Economy

2026-06-09T14:14:11+00:00

Moringa oleifera leaves are a local resource with high nutritional value and the potential to be developed into various value-added food products. However, the use of moringa leaves by the community is still limited to traditional consumption, resulting in suboptimal economic value. This community service activity aims to improve the knowledge, skills, and entrepreneurial spirit of the community through training in the innovation of moringa leaf-based food products as an effort to strengthen the creative economy. The program implemented outreach, training, product development, packaging assistance, and digital marketing strategies. Targeting housewives, MSMEs, and village youth, the initiative focused on developing moringa nuggets. The results of the activity demonstrated an increased understanding of the benefits of moringa leaves among participants, an increased ability to process innovative food products, and a growing interest in developing businesses based on local potential. This program contributed to creating new business opportunities and increasing the added value of the community's economy. This finding is in line with various community service programs that show that moringa leaf product innovation can improve community skills, the economic value of local products, and the development of village-based businesses.

Implementing and Training Point-of-Sale (POS) Applications for Laryn MSME Digitalization

2026-06-09T11:22:13+00:00

Micro, Small, and Medium Enterprises (MSMEs) have an important role in driving economic growth, but still face various obstacles in managing business operations, especially related to recording transactions, managing inventory, and preparing business reports, which are still carried out semi-manually. This situation is also experienced by Laryn, a dimsum processed food producer located in Sidoarjo Regency. This Community Service activity aims to support Laryn's digital transformation by implementing a web-based Point-of-Sale (POS) application to enhance business management efficiency. The implementation method uses an Agile approach, encompassing observation, system requirements analysis, design, application development, testing, implementation, training, and evaluation. The results of the activity indicate that the developed POS application is capable of integrating sales transaction management, inventory, and business reporting into one centralized system. In addition, the training and mentoring provided have successfully improved partners' ability to utilize digital technology to support business operations. The evaluation results of 17 participants showed a very good level of implementation effectiveness with an average value of 4.8 on a scale of 5. This finding indicates that implementing POS applications can be a strategy to improve operational efficiency, data management quality, and the competitiveness of MSMEs in the digital transformation era.

Bookkeeping for Better Business: Financial Report Preparation Assistance at Maison Momotaro Bakery

2026-06-30T11:16:49+00:00

Structured and systematic financial management is crucial for ensuring the adequacy and accelerating the development of Micro, Small, and Medium Enterprises (MSMEs). This fundamental obstacle is often encountered by business owners, including Maison Momotaro Bakery, which operates in the Yogyakarta region. The partner is known to still use very simple transaction recording methods and does not yet have structured financial reports, thus complicating performance evaluation and strategic business decision-making. This community service program was implemented with the primary objective of optimizing the quality of the partner's financial reporting through the implementation of a practical bookkeeping system. The implementation method used was intensive participatory-based mentoring, which encompassed several systematic stages, including initial observation, problem identification, outreach, targeted training, and report preparation assistance. The results of this activity demonstrated significant success, with partners experiencing an increased understanding of business financial management. Currently, partners are able to document every transaction periodically and compile cash books and simple profit and loss reports. The implementation of this bookkeeping scheme has proven effective in helping partners accurately monitor revenue flows and operational expenses to support more targeted business decisions.